What is Branding? Branding Tips for Developing a Strong Brand

Goodday,I am Prime. I am a content creator, promotional strategist, and publicist. In this article, I will be talking about BRANDING, and the necessary things to consider when building a brand. Kindly drop in your contributions, observations, and questions if you have any. Before I define what branding is,let me define what it is not. Branding is not just your logo, and your brand is more than just your products and services. 

Your brand is your reputation, identity, quality, values, etc. It’s basically PUBLIC IMPRESSION. Though every brand needs a name and a logo, they also need colours that suits and properly describes them (just like green is affiliated with Nigeria). A brand also needs a tag-line: a tag-line is a simple, short, and memorable phrase that conveys sentiment, emotions that brand owners want associated with their brands.

One important factor of branding is

Character/personality. 

A character associated with Nike is inspiring and supporting athletes, especially young athletes. It’s no surprise the brand’s tag-line is “Just Do It”, goes so well with the brand. Necessary Things To Consider When Building A Brand 

⚫ Be Certain About Your Focus Just as an online sex enhancement store will be better promoted by a page whose content is sex based, so also, you need to focus your web/social media pages on your area of specialization and niche. Brands may choose to adopt trends and add their own specialization but not follow trends wholly. 

⚫ Foundation

 Before you build a brand, you need to lay a solid foundation like every other solid structure. The foundation in this scenario is your area of specialization, what you supply, when you supply, to whom you supply to. Your brand needs clarity: it should be well defined, with clearly stated principles so lines are not unnecessarily crossed. A food influencer’s brand revolves around food

⚫ Consistency 

Consistency is also very relevant to branding. Be consistent with the quality of the products, services, or content, you offer, and keep telling people about them. Eventually, more people will come around due to the consistent promotion and the consistence of the product’s quality. Also, do not forget that there is always room for improvement; keep improving quality, and keep improving the brand.

⚫ Stand Out And Be Visible As a brand, you also need to figure out what makes you different from the other brands offering the same thing you are offering and Capitalize on that. Your brand shouldn’t just stand out but should also be visible. Visibility can be achieved through continuous marketing and network but with this won't be effective if there's nothing standard to offer.

⚫ Build A Standard For Yourself And The Brand Your brand could be fashion, entertainment, information, inspiration, etc., all that matters is having an impeccable standard so when people see your brand logo, they should be able to say, this is definitely going to be good. For people that love movies, when you see a Marvel logo in the beginning of a movie, you already know the movie is going to be good.

⚫ Be Credible Credibility comes from reviews of happy customers and also from influential people publicly approving your brand. Never compromise your brand image, as branding has a lot to do with public opinion and perception. Your brand credibility goes a long way in painting a beautiful brand image.

⚫ Let Your Appearance Make A Statement You do not show up at meetings with potential clients looking shabby, rough, and unkempt. Make it a daily habit to dress nicely, walk smartly, be convincing with your words, and always put on a smile.

Cc: OLAMIDE Banuso

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